7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly beneficial tool for keyword research, specifically when using sophisticated search alternatives that are practically concealed in plain sight.

Explore the various Google Trends menus and options and discover apparently unlimited ways to acquire more keyword search volume insights.

Learn new ways to open the power of among Google’s essential SEO tools.

The Value Of Google Trends

While Google Trends is precise, it doesn’t show the amount of traffic in real numbers.

It reveals the numbers of questions made in relative portions on a scale of no to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

However those numbers are just estimates that are extrapolated from a mix of internet traffic information companies, Google Keyword Planner, scraped search engine result, and other sources.

The clickstream data usually comes from anonymized traffic data obtained from users of specific pop-up blockers, web browser plugins, and some free anti-virus software application.

The SEO tools then use a calculation that corresponds to their finest guess of how that data associates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools offer price quotes of keyword traffic, the data presented by Google Trends is based on actual search questions and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of real keyword search volume.

There are other functions in Google Trends that can help dial in precise division of the keyword data that assists to comprehend what geographical places are best for advertising efforts and likewise find new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of absolutely no to 100.

You can’t truly understand if the trend is reporting hundreds of keyword searches or thousands since the chart is on a relative scale of zero to one hundred.

However, the relative numbers can have more indicating when they are compared to keywords for which there are recognized traffic levels from another keyword expression.

One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are already understood, for example, from a pay per click campaign.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another method to discover a keyword to use for contrast.

A contrast keyword doesn’t have to be related. It can be in an entirely different vertical and could even be the name of a trending celeb.

The crucial thing is the basic keyword volume data.

Google releases a Google Trends Daily Trends website that reveals trending search queries.

What works about this page is that Google offers keyword volumes in numbers, like 100,000+ searches per day, and so on.

Example Of How To Pinpoint Search Volume

I’m going to use the search phrase [how to drop weight] as an example of how to utilize Google Trends to get a close concept of actual search volume.

The way I do it is by utilizing known search volumes and comparing them to the target keyword expression.

Google provides search volumes on its trending searches page, which can be changed for what’s trending in any nation.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Step 1. Find Browse Patterns For Target Keyword Phrases

The target keyword expression we’re investigating is [how to drop weight]

Below is a screenshot of the 1 year pattern for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I added the two keyword phrases for which we have a close search volume count to compare all three, however for a 24-hour time period.

I use a 24-hour time period due to the fact that the search volume for our comparison keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red trend line, is ideal in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the expression [how to slim down] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to drop weight] is 50% of the keyword expression [Ana De Armas]Since we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the very same day, we can say with affordable precision that the keyword phrase, [how to lose weight] has roughly an everyday search volume of around 30,000 on a typical day, provide or take a couple of thousand.

The real numbers could be higher since Google Trends reveals the low and high at particular points of the day. The total for the day is very likely greater.

The above hack isn’t 100% accurate. But it’s enough to give a strong ballpark concept and can be utilized to compare with and confirm theorized data from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Patterns

There are two general ways to look at the keyword information: stretched throughout over longer periods of time and shorter period.

Extended Period Trends

You can set Google Trends to reveal you the traffic patterns extending back to 2004. This is important for revealing you the audience patterns.

  • Upward Long-Term Trends: If a pattern is consistently increasing, this suggests you require to focus energy on creating material for this trend.
  • Downward Long-Term Trends: If the trend line is gradually moving down, then it may be a signal that audience material intake is altering.

For instance, review this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward pattern for WordPress in all three variations.

The down trend extends to related phrases such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons search patterns go down. It can be that individuals lost interest, that the interest went somewhere else or that the pattern is outdated.

The digital electronic camera item classification is a good example of a downward spiral triggered by a product being replaced by something else.

  • The digital video camera triggered the decline in look for conventional analog electronic cameras.
  • The iPhone started the down spiral of the digital electronic camera.

Knowing which method the wind is blowing might assist a material marketer or publisher comprehend when it’s time to bail on a topic or item classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Newbie’s Guide

3. Associated Subjects And Inquiries

Google Trends has two terrific functions, one called Related Subjects and the other Related Queries.


Topics are search questions that share an idea.

Recognizing related topics that are trending upwards is useful for discovering how an audience or customer demand is shifting.

This info can, in turn, provide ideas for content generation or new item selections.

According to Google:

“Associated Topics

Users searching for your term likewise looked for these topics.

You Can View by the Following Metrics

Top– The most popular subjects. Scoring is on a relative scale where a value of 100 is the most commonly browsed topic and a value of 50 is a subject browsed half as typically as the most popular term, and so on.

Rising– Related topics with the most significant increase in search frequency since the last period.

Outcomes marked “Breakout” had a remarkable increase, most likely because these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Associated Subjects.

Top inquiries are usually the most popular searches. Rising Inquiries are questions that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Rising Inquiries are excellent for remaining ahead of the competition.

4. Short-Term Trends Can Bring Enormous Traffic

Seeing keyword trends in the short view, such as the 90-day or perhaps 30-day view, can expose important insights for taking advantage of quickly changing search trends.

There is a lots of traffic in Google Discover in addition to in Google News.

Google Discover is connected to trending subjects related to searches.

Google News is of the moment in regards to current occasions.

Sites that target either of those traffic channels benefit from knowing what the short-term patterns are.

A benefit of seeing short-term trends (thirty days and 90 patterns) is that certain days of the week stick out when those searches are popular.

Knowing which days of the week interest spikes for an offered subject can help in planning when to publish certain sort of subjects, so the content is right there when the audience is looking for it.

5. Keywords By Category

Google Trends has the functionality for limiting keyword search inquiry stock according to category topics.

This supplies more accurate keyword information.

The Classifications tab is important since it improves your keyword research to the appropriate context.

If your keyword context is [autos], then it makes sense to appropriately fine-tune Google Trends to reveal just the data for the context of vehicle.

By narrowing the Google Trends information by category, you will have the ability to discover more accurate details related to the subjects you are investigating for content within the appropriate context.

6. Determine Keyword Data By Geography

Google Trends keyword info by geographical area can be utilized for determining what locations are the very best to outreach to for site promotion or for customizing the material to specific areas.

For instance, if specific type of products are popular in Washington D.C. and Texas, it makes good sense to intend promotional activity and localized content to those locations.

In fact, it might be useful to focus link-building marketing activities in those areas first because the interest is greater in those parts of the country.

Keyword popularity details by region is valuable for link structure, material production, material promotion, and pay-per-click.

Localizing material (and the promotion of that material) can make it more relevant to the people who are interested in that content (or item).

Google ranks pages according to who it’s most relevant, so including geographical nuance into your material can help it rank for the many people.

7. Target Search Intents With Search Types

Google Trends offers you the capability to more refine the keyword data by segmenting it by the kind of search the data originates from, the Browse Type.

Refining your Google Trends research by the kind of search allows you to eliminate the “sound” that might be making your keyword research study fuzzy and assist it become more accurate and significant.

Google Trends data can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a fantastic way to identify search patterns for content with the word “how” because a lot of individuals search on Buy YouTube Subscribers using phrases with the words “how” in them.

Although these are searches carried out on Buy YouTube Subscribers, the patterns information is useful due to the fact that it reveals what users are looking for.

A Google Trends look for how, what, where, when, why, and who shows that search queries beginning with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends limits contrasts to 5 keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword phrases involve educational content that utilizes words like” how to,”fine-tuning your research with the Buy YouTube Subscribers search type might supply useful insights.

For example, I have discovered that Buy YouTube Subscribers Search shows more appropriate “related subjects” and “associated questions” information than investigating with “web search” selected.

Here’s another example of how utilizing various sort of search types assists fine-tune Google Trends information.

I did the same how, what, where, when, why, and who browses however this time using the News Search refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are extremely various than the search patterns on Buy YouTube Subscribers. That’s since people wish to know the”what “and”how”types of information in Google News. When creating content related to news, identifying the proper angle to report

a news product is important. Understanding that the words”what”or” who”are most appropriate to a subject can be beneficial for crafting the title to what the readers are most thinking about. The above is the view of search questions for the past 90 days. When the same keywords are

searched utilizing the 5-year point of view, it becomes clear that the “who”

type keywords tend to spike according to present occasions. As an example of how current events influence trends, the greatest spike in searches with the word”who”

occurred in the days after the 2020 presidential election. Every Browse Type inquiry refinement shows a different help to fine-tune the results so that they reveal more precise information. So

, offer the Search Type selections a shot since the information that is provided may be more accurate and useful

than the more general and possibly noisy”web search “version. Unlock The Hidden Power Of Google Trends Free tools are typically thought about to be less helpful than paid tools. That’s not necessarily the case

with Google Trends. This article notes 7 methods

to discover useful search-related trends and patterns that are absolutely accurate, more than some search-related information from paid tools.

What’s specifically significant is that this post just begins to scratch the surface of all the details that’s offered. Have A Look At Google Trends and discover extra methods to blend different search patterns to acquire a lot more helpful information. More Resources: Featured Image: Studio Romantic/Best SMM Panel