Google Responses If Splitting A Long Post Could Result In Thin Material

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In a Google Browse Workplace Hours video, Googler Lizzi Sassman addressed a question about thin material, clarifying a typical misperception about what thin material actually is.

Thin Material

The word thin methods lacking density or width.

So when we hear the term “thin content” it’s not uncommon to think of thin content as a web page with not much material on it.

The real meaning of thin material is more along the lines of content that does not have any added worth.

Examples are a cookie cutter page that barely differs from other pages, and even a web page that is copied from a merchant or producer with absolutely nothing additional contributed to it.

Google’s Product Review Update weeds out, among other things, thin pages including evaluation pages that are just product summaries.

The hallmark qualities of thin pages is that they lack creativity, are barely different from other pages and/or do not offer any particular added worth.

Doorway pages are a type of thin material. These are websites created to rank for particular keywords. An example can be pages produced to rank for a keyword phrase and various city names, where all the pages are practically the very same except for the names of the cities.

Are Brief Articles Thin Content?

The person asking the question wanted to know if dividing a long short article into shorter short articles would result in thin content.

This is the concern asked:

“Would it be thought about thin material if a post covering a lengthy subject was broken down into smaller sized short articles and interlinked?”

Lizzi Sassman answered:

“Well, it’s hard to know without taking a look at that material.

However word count alone is not a sign of thin content.

These are two perfectly genuine techniques: it can be excellent to have a thorough post that deeply explores a subject, and it can be similarly just as excellent to break it up into much easier to understand topics.

It truly depends on the subject and the content on that page, and you know your audience best.

So I would focus on what’s most useful to your users and that you’re offering enough value on each page for whatever the topic may be.”

Dividing a Long Post Into Multiple Pages

What the person asking the concern may have been asking is if was fine to divide one lengthy topic throughout several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep reading the content.

The Googler presumed that the individual asking the concern was splitting a long short article into shorter articles dedicated to the several topics that the lengthy post covered.

The non-live nature of Google’s new variation of SEO office-hours didn’t enable the Googler to ask a follow-up concern to validate if she was understanding the question properly.

In any case, pagination is a fine way to break up a lengthy article.

Google Browse Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark