Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made numerous updates and information to its disapproval policies.

These updates have mostly focused on supplying more context to marketers on the nature of ad disapprovals.

Previously this year, Google upgraded its ad destination policy, not available video policy, and 3-strike guideline.

To round out the year, Google is updating its account-level suspensions for Display and Video 360 users in December 2022.

What’s Altering?

Google is updating the primary Disapprovals and Suspensions page to have a page committed to Display and Video 360 users.

The new page will clarify what violations would make up an account suspension. These consist of:

  • Preventing systems
  • Collaborated misleading practices
  • Fake
  • Promotion of unapproved pharmacies
  • Inappropriate company practices
  • Trade Sanctions violation
  • Sexually explicit content

While the new Display and Video 360 page isn’t available yet, anticipate to see additional context on the infractions above to guarantee you avoid them.

Repeat Offenses Can Result In Suspension

In addition to the noted offenses above, Google announced that a partner account could likewise risk suspension.

If a marketer within a partner account has actually been found to violate policies repeatedly, the account itself can be suspended. To be clear, this doesn’t indicate any violation might get an account suspended.

Google’s announcement stated that if the partner account or advertiser has “repeatedly or predominantly engaged in outright policy violations,” that would trigger suspension.

Per Google’s meaning, outright infractions are:

  • “An infraction so major that it is unlawful or presents substantial harm to our users or our digital marketing ecosystem. Outright infractions frequently reflect that the marketer’s total company does not follow Google Ads policies or that a person offense is so serious that we can not risk future direct exposure to our users.”

So, what can you do if that takes place?

Fortunately is that the partner and advertiser can appeal account suspensions if hit with one.


Google is continuously examining its ad and account policies and infractions. Consistent updates throughout the year have brought more clarity to marketers around not only the nature of the disapproval but also more guidance on how to repair these infractions.

Because Google depends on both human interaction and automation to detect offenses, it’s always a great concept to spot-check your account for any displeasures weekly.

As Google rolls out the brand-new policy page, we will upgrade this article to consist of the link.

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