Want to increase your ROI and improve your SEO technique?
How will SEO progress in the year ahead? What are the biggest threats and challenges?
SEJ’s Ben Steele joined me on the SEJ Show to discuss the findings of SEJ’s Second Annual State of SEO Research study, that includes emerging trends on the planet of SEO and can help business plan for 2023 and beyond.
As long as people require to find things, there will be SEO. That discusses why this market has seen a lot growth, even with the upset of the last couple of years and economic issues on the horizon.— Ben Steele, 12:34
Organic marketing or efficiency marketing types, such as SEO and affiliate marketing, have increased from staffing and investment viewpoints.— Loren Baker, 14:31
If you’re hyper-focusing on that automation element, you may be missing its real value, which is permitting you to go hands-off on a few of the important things that don’t matter as much and focus on creating material that resonates with your audience— Ben Steele, 31:11
[00:00]– About Ben.
[06:49]– What is the second annual State of SEO?
[09:59]– Variety of participants involved in the study.
[10:25]– Preliminary findings that stuck out.
[16:09]– Locales with the greatest wages for SEO.
[18:20]– Where SEO specialists focused big this year.
[22:31]– SEO metrics to track success.
[32:40]– Essential emergent consider SEO over the next 2 years.
[41:33]– Troubles in ebook planning.
[43:34]– The difference between an ebook & a white paper.
Resources pointed out:
State of SEO– https://Stips.io/state-of-seo-performance/
Ebooks are an interesting beast because they have special problems and advantages. The most substantial unique issue is they require a lot of buy-ins. By that, I mean they need somebody to not only have the time to take a seat and read it however to go through the procedure of discovering and deciding to download it.— Ben Steele, 37:55
Individuals are going back to fundamentals, driven by Google’s updates over the last couple of years.— Ben Steele, 19:40
Yes, rankings are great, however it’s much better to have an ROI where people purchase or click.— Loren Baker, 28:16
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Connect with Ben Steele:
Ben Steele, Elder Editor at SEJ, is a specialist in digital material. He didn’t set out to be an SEO strategist. Still, after finding out the skills needed for his task and integrating them with some self-driven research on digital marketing, he discovered that this is where his real passion lay.
His professional theater background also helped him develop a work ethic and leadership skills, to name a few soft aspects like imagination.
Ben now deals with the ebooks of SEJ, where he constantly provides fresh insights and recommendations for content technique. Through his work in SEO, he channels the human experience, journey, or expression into something that others can discover.
Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/Follow him on Buy Twitter Verification: https://twitter.com/BennyJamminS